Are you a Smart Seller? Are you a Better Seller?
Do you Have the Know How to sell your art?
Do You have the know how to market your art
Are you frustrated? Are you searching for some kind of strategy?
Are you worried your a good artist or just a flop?
Can you see a solve your problems to Have a successful career in art .
Well , lets just step back a minute, look and what your doing and see what you can do to be better and smarter?.
The Best way to understand if you are marketing your self smart and selling better is to ask your self a couple of questions?
1.What has been my income in the past six months?
2. What have I been selling in the last six months?
3. Do I sell more seasonal Items ,at seasonal times ?
4. What months are my highest sales?
5. What items by subject or technique ,am I selling most?
How do you come up with these answers?
Tracking and Record keeping?
Ughhhhhhhh! and AHHHHHH!
I know , I know! This is time consuming and sometimes we think we need to spend more times making our art!
If you are not recording what you are selling, through an online sales website or just writing down your sales in a notebook, especially local sales . Then you need to.
Record keeping will help you decide what you are selling and what you are not selling.
It can even tell you when to sell certain paintings or not to sell certain paintings.
And it is an outstanding marketing answer to your survival of your business.
So , Let me give you a few steps to getting a answer to your business questions by recording your sales.
You will need to list your Sales by these Categories:
Description
Style or technique
Date /Especially month
Buyer /Email and Address
Reason : Christmas, Fathers day, mothers day,
Valentine, Discount Sale,
Football ,Fourth of July, NA, Back to school
Season : Winter, Fall , Spring, Summer
Price/Size
medium: Acrylic, Watercolor, Etc.
Smart ART
TEMPLATE/CHART
Below I have a blank template for recording your sales .
And another for summarizing your records.
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These categories will help you understand what your selling and also build your clientele.
DESCRIPTIONS
Descriptions of what you sell, what style , medium, and size will
tell you art work your customers are wanting. This will also
almost determine your target market group. Once you get an
overall record of at least six months, you will be able to identify
who you are selling to and what they like to buy.
If you are starting out or starting back to marketing, and business is slow, research the first six months and then go onto a 12 month record.
PRICE
The Price you sell your art ,will tell you what your market is willing to pay for your art.
Okay , I know that we all want to make a lot of money on our paintings , NO longer are there artist that paint a picture and wake up to sell it for a million dollars.
It takes time and a lot of ,one on one mingling ,through galleries and High class consumers , before you become a millionaire artist.
You can make a descent income and a good income if you offer the public good prices for your art.
There are so many artist out there selling these days. So the competition is high.
And the ones that are successful are the ones that are the smart marketers tracking their sales.
Buyer Info
Not only will this give you an opportunity to have repeat buyers. It
gives you the chance to make newsletter, email lists, and discount
sales event flyers.
Your buyer info will tell you what your target group likes to buy .
And you can come up with all kinds of marketing strategies of what to paint and that sales.
Even ,when to paint and sell, where to paint and sell, and why.
You can even ask for a survey form your customers and offer
a free painting for their info.
Later I will discuss in another blog post surveys and what to ask to
get all the marketing ideas you need.
SEASON , DATE, REASON
Tracking the date and season of your sale , will help to build inventory for your seasonal sale such as Christmas , fathers day, Mothers day,etc.
Even tracking the date will tell you when to have your specific art
ready. When will they start buying. When do you need to send
flyers to your customers about placing orders. Or when to launch
your Newsletters informing your customers of what you are
offering for the holidays: Halloween, Christmas, Easter, Fathers day, Mothers Day.
etc.
Why I use the reason category is to let me know , if there is any other kind of marketing opportunities I need to address.
Such as ,the end of July and First of August I sell a lot of College
Mascot paintings to college students for dorm rooms. And I sell to
a lot of students going to school for the first time or back to
school. So I will list these sales as back to school mascot under
the reason.
Another reason category are weddings: Many people want wedding
portraits, or just wedding tree paintings of their initials.
This lets me know of the possible popular month I might have
opportunities to sell wedding painting items.
Technique / Style
I list the items as Cow paintings, Truck paintings, Tree painting, Birds Paintings,Sunset paintings, Red barn paintings , Chicken paintings.
A lot of times this helps me realize that some things I sell all year and I need to always have some painted on my website.
Then , Style is important too. If you have any special style you are
painting , such as , abstract impressionism, sling painting, sponge
background , etc.
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So , these are my strategies on being a smarter and better marketer
of your art . Hope it helps and I am sure you will be able to
develop a perfect business plan to make lots of art mula! Good
luck !! LOL
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